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📷 Are You Actually Making Money on Your Photography Sessions?

Find out in minutes. Price sessions with confidence, uncover your true profit, and know what to set aside for taxes—with 5 simple calculators and the Photographer CFO.

Quote Calculator

Build a session quote that actually covers your costs and pays you.

🔒 Runs entirely in your browser — nothing you enter is sent or stored.

Prints, albums, and rented equipment for this session.

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What you add on top to cover sourcing & carrying cost.

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Extra buffer on top of cost + labor for profit and the unexpected.

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About This Quote Calculator

A quote that only covers prints and your time is really just a break-even price — it pays for the album and the hours but not you. This calculator adds a profit buffer on top of your true costs, so every quote you send a client already has your margin built in before you ever pick up the camera.

Gear/product markup and shoot + editing time are priced separately on purpose. Markup covers sourcing and carrying cost on prints, albums, and rentals; labor is priced on the hours the session and edit will actually take. Bundling them into one number tends to underprice heavily-edited sessions and overprice quick minis.

Travel and location fees are easy to forget when you're booking fast between inquiries, but mileage and permit costs are real cash out of pocket before the shoot even starts. Rush turnaround requests carry their own cost too — late nights editing to hit a tight deadline — which is why this calculator adds a surcharge automatically when you flag one.

A common question photographers search for is “what should I charge for a session?” The honest answer: your real gear and product cost, plus your time, plus enough margin to cover reshoots, slow months, and the editing that always takes longer than planned.

Session Profit Calculator

See what a finished session actually made you, after every cost.

🔒 Runs entirely in your browser — nothing you enter is sent or stored.

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The real hours this session cost you, not what you billed.

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Travel, location fees, rush editing, reshoots, etc.

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About This Session Profit Calculator

Booking the session isn't the same as getting paid for your time. This calculator checks what a finished session actually returned after gear, editing hours, and the costs that don't make it onto the invoice.

“Other session costs” is where profit quietly disappears — a rush edit request, a reshoot for bad weather, mileage to a far location. Photographers who only track prints and shoot time consistently overestimate their real margin.

Margin percentage matters more than the dollar figure when you're comparing session types. A $200 profit on a $2,500 wedding (8% margin) is a very different result from $200 on a $300 mini session (67% margin) — one of those is a much better use of your weekend.

If a session comes back under margin, compare it against the original quote from the calculator above — the gap usually points to either an underbid scope or editing that ran long.

Hourly Rate Calculator

Work out the minimum you need to charge per billable hour.

🔒 Runs entirely in your browser — nothing you enter is sent or stored.

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Monthly overhead

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Billable time

Shoot + editing hours actually billed, not total hours worked.

About This Hourly Rate Calculator

Charging what the photographer down the road charges tells you nothing about whether your rate covers your gear, insurance, and software subscriptions. This calculator works backward from your real overhead and desired profit to your true minimum rate.

Billable hours — not hours spent scrolling inspiration or answering inquiries — is the number that matters here. A photographer working 40 hours a week but only billing 20 of them (the rest lost to editing backlog, marketing, and client calls) needs a real rate higher than a naive “overhead ÷ 40 hours” calculation would suggest.

Camera bodies, lenses, and lighting wear out and need replacing — spreading that cost across your overhead here keeps a big gear purchase from blindsiding your margin the month it happens.

This number is your floor, not your target. Once you know the minimum, your specialty, reputation, and local market determine how far above it you actually charge.

Tax Reserve Calculator

Estimate self-employment tax and income tax separately, not just a flat guess.

🔒 Runs entirely in your browser — nothing you enter is sent or stored.

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Check irs.gov each year—this rate changes annually.

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About This Tax Reserve Calculator

Self-employment tax catches a lot of photographers off guard because it's stacked on top of regular income tax — you're paying both the employee and employer share of Social Security and Medicare. This calculator splits the two out so you can see exactly where the money is going.

Vehicle mileage is one of the largest deductions available to a mobile business like photography, which is why it gets its own line here instead of being buried in “other expenses.” Track every drive to a shoot or a client meeting, since the IRS standard rate changes every year.

The reason to reserve by pay period rather than waiting until tax time is simple: the money already isn't yours the day you earn it. Moving your estimated reserve to a separate account the same day a client pays keeps a good month from turning into an ugly April.

This is a planning estimate, not a substitute for a tax professional who knows your entity type, state, and deductions.

Business Runway Calculator

See how many months your savings would cover you with no income.

🔒 Runs entirely in your browser — nothing you enter is sent or stored.

The full amount you have saved right now — not a monthly figure.

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About This Business Runway Calculator

Runway answers a simple but uncomfortable question: if the bookings stopped tomorrow, how long could you keep going and pay yourself? Most photographers have never actually run this number.

This calculator intentionally uses your personal savings and personal expenses, not the business's bank account — the goal is to know how long you could hold on personally while you rebuild your booking calendar, not how long the business entity survives on paper.

Photographers with seasonal swings (wedding season, holiday minis, a slow January) get the most value from running this right before their historically slowest stretch, not right after a busy one.

A short runway isn't a reason to panic; it's a reason to build a small buffer intentionally, the same way you'd build in a backup camera body before a big shoot.

📋 Get the Free Session Tracker

A single spreadsheet to log every session—gear costs, labor, and profit per session, with a running snapshot. No email required, just a straight download.

🔒 Runs entirely in your spreadsheet app — nothing is sent or stored anywhere.

Download the Free Tracker →

📷 PHOTOGRAPHER CFO

Know which sessions make money, what you should charge, and where your business is leaking profit.

The free tools above answer one question at a time. The full workbook gives you ongoing control—every session, every month, in one place.

Photographer CFO Dashboard tab showing revenue, session profit, margin, break-even, and profit warnings Photographer CFO Quote Calculator tab showing session costs and a recommended quote Photographer CFO Session Tracker tab showing logged sessions with gear, labor, and profit per session

Free tools

Answer one question, once, then you're back to guessing next week.

The workbook

Every session, every dollar, tracked automatically—so the answer is always current.

Includes:

Excel + Google Sheets Built for photographers
Get The Photographer CFO →

Frequently Asked Questions

Is this tax advice?

No. The tax reserve calculator combines a standard self-employment tax estimate (15.3%) with the federal bracket you select, for planning purposes only. It doesn't account for deductions, credits, state tax, or entity type. Always confirm your actual tax obligations with a licensed tax professional.

Does this work if I run an LLC or S-corp, not a sole proprietorship?

The tax reserve calculator assumes sole proprietor or single-member LLC self-employment tax rules. If you're taxed as an S-corp or have employees on payroll, your actual tax picture is different—talk to your accountant.

Is my data safe?

Yes — these calculators run entirely in your browser. Nothing you type here is sent anywhere or stored.

More Free Tools

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